Posts tagged brilliant marketing

the-t-files:

Filed Under: Friendship Day

For Friendship Day 2011, Coca-Cola installed vending machines in select cities that dispensed two sodas for the price of one.

By turning the straightforward experience of using a vending machine into something new and challenging—a game—with a reward at the end, Coca-Cola saw their sales at those particular machines multiply by more than 1000%.  Consumers respond to the challenge and the fun of a good game; the challenge is to make the game and brand integration unique and interesting.

1 note